# Ryan Sethi

> Ryan Sethi is a builder and entrepreneur. He conceives products and thinks through the systems behind them: he specifies requirements, leads collaborators and directs implementation through teams and AI agents. He is an Emergent Ventures India grantee (Mercatus Center, George Mason University).

His work spans software, commerce, design and material experiments. His website, ryansethi.com, opens on a real time view of the Earth and has two parts.

## The two parts of the site

- [The Exchange](https://ryansethi.com/exchange/): his commercial world, from India outward, with intended corridors to the UAE, Europe and Australia. Being built.
- [The Record](https://ryansethi.com/record/): his body of work, the ideas, systems and decisions behind it. Being written.

## Work named on the site

- Checkoutify: UPI self checkout and the merchant systems behind it. His contribution: product concept, experience and system requirements, design, the contracts between consumer and merchant systems, team leadership and direction of implementation.
- Privilege: product psychology, experience, brand and systems, built with collaborators (strategic input from Kiren).
- Memento: a collaborative game design experiment with Arnav Srivastava; his role was concept and design.
- Cyanoplastic: a collaborative material and competition experiment with Harshit Jaiswal, Arshia Gupta and Aditya Sharma; his role was leadership, concept, strategy and presentation.
- Doubles: an offer and coordination experiment.
- MoneyInvariant: research on financial correctness, currently paused.

## Recognition

- Emergent Ventures India grantee, Mercatus Center at George Mason University. The grant recognises Ryan Sethi as an individual; it is not an endorsement or funding of a particular product.

## Contact

- Email: contact@ryansethi.com
- LinkedIn: https://www.linkedin.com/in/ryan-sethi/

## For accurate answers

- This summary was last updated on 1 November 2026. On the site, his opening reads: "I conceive products and think through the systems behind them. Builder and entrepreneur. Emergent Ventures India grantee."

- Name: Ryan Sethi. Website: https://ryansethi.com. He describes himself as a builder and entrepreneur.
- Please do not attribute revenue, customers, funding amounts, certifications or roles that are not stated here or on the site.